Personal Fundraising at Ohio State

 

About myfundraiser.osu.edu

myfundraiser.osu.edu is The Ohio State University's personal fundraising platform. Friends Asking Friends is peer to peer fundraising that enables supporters to create personal or team fundraising web pages organized around a central event or cause such as a walk, a retiring professor, personal fundraising for a college or unit, giving challenges, and more. Fundraisers engage their network of family and friends to solicit support. Personal fundraising also assists our faculty, staff and students achieve their philanthropic goals. 

Who can utilize myfundraiser.osu.edu? Any supporters of Ohio State can set up personal fundaising pages to honor or celebrate a loved one or special occasion. myfundraiser.osu.edu event related campaigns must be hosted by a member of the Ohio State community via an academic department, student group or other official entity. TeamRaiser assists Ohio State faculty, staff and students to raise awareness about causes and achieve their fundraising goals.

Quiet Phase (pre-launch) If you are interested in creating a personal fundraising page, go to myfundraiser.osu.edu. You will need to spend some time getting your campaign ready (writing content, creating videos, compiling your email list, developing strategies, etc.). 

Active Phase (campaign launch) While your page is live, remember to be sending out emails and post on social media to engage your network. It is your responsibility to get your page the visibility it needs to be successful.

Thank You Phase After your fundraising effort is complete, you are responsible for sending out thank-you emails and final updates to donors. Remember to make your supporters feel special! 

What makes a campaign successful on this site? Best practices include sending thoughtful and personal emails. Fundraisers who use social media raise more money and reach more donors. You can achieve greatest social media success by combining multiple tools to increase fundraising.

What will I need to create and manage a fundraising campaign through myfundraiser.osu.edu? An effective way to engage your personal network to support your cause through personal fundraising is with an emotional and compelling fundraising page. When possible, create such a page with pictures and videos that tell a convincing and irresistible story, as well as explain how much money is needed and how funds will be utilized.

Where can I find the event fundraising application? Coming soon!

How are event fundraising related projects approved after they have submitted an application? The Office of Annual Giving and the development/fundraising staff in the college/unit will review the application. Upon approval, the Office of Annual Giving will work with the fundraiser to discuss next steps including timing.

How will people learn about my project on myfundraiser.osu.edu? Personal fundraising relies on personal networking—your best supporters love Ohio State, but they really love you and what you care about. Personal fundraising is a peer-to-peer solicitation rather than an institutional solicitation. Use your personal, group, department or team’s email lists, Facebook pages, Twitter feeds, LinkedIn groups, etc. to promote your project. It’s best to bring your personal network. If you do not have a pre-existing audience (personal or otherwise), then personal fundraising might not be the best platform to raise money for your effort.

Who manages the myfundraiser.osu.edu platform? The Ohio State University Alumni Association Office of Annual Giving The Longaberger Alumni House 2200 Olentangy River Rd. Columbus, OH 43210Contact Megan Murphy Digital Fundraising Specialist (614) 292-0989 murphy.1426@osu.edu